If putting out fires is what you spend most of your day doing, then you need to understand the difference between - Marketing vs. instinct - if you are running & managing your business by accident or what you think is instinct, then the results of that habit will be manifested in your business & all areas of your business will suffer!

   The human brain is capable of understanding incredibly complex and intricate concepts. However, when a business is managed by someone’s instinct it is hard to recognize the obvious and simple.

   People crave for success at the expense of almost anything and sometimes anybody else that gets in the way. The destabilizing effect of instinct marketing with a person’s rampant ego is the down fall of most business.